Building trust in data ecosystems

We empower your business to generate distinctive value through data collaborations, unlocking their full potential for innovation and competitive advantage. We do this through our unique combination of business, legal, technical and ethical expertise.

What we Do

Trustful data ecosystems

We specialize in data ecosystem facilitation, enabling secure and efficient data management and sharing. As experts in developing, implementing, and operating data spaces, we secure your data space is built on solid foundations.

With us, your data ecosystem thrives with our comprehensive expertise in business, ethics, law, technology, and security, ensuring its success and growth.


We help you gain a competitive edge by harnessing the power of data ecosystems, unlocking collaborative insights, and driving innovation.


Our guidance helps you navigate complex data regulations and to define legal agreements for your ecosystem, enabling compliant and innovative solutions.


We stress the importance of data security and privacy in establishing trust-based data sharing networks.


Responsibility is the corner stone of trust – as experts in digital ethics, we embrace responsible data governance and use.


Our experts have a deep understanding of the cutting-edge technology required to operate efficient and trustworthy data ecosystems.

Your custom data ecosystem

Data ecosystem rulebook

We create custom rulebooks for data ecosystems based on the Sitra Fair Data Economy Rulebook model. With our expertise and support, you can navigate the process of developing a trust-based rulebook that encompasses Business, Ethics, Legal, Tech, and Security dimensions. Benefit from our rulebook content experience, learn how to apply the Sitra Rulebook model effectively and gain insights into the rulebook development process. With our tools and guidance, we create a custom data ecosystem rulebook that meets your unique requirements, while promoting trust, compliance, and effective data sharing.


Common rules and policies play a crucial part in implementing trusted data spaces


Our rulebook approach allows for data collaboration within and across ecosystems


International Data Spaces Association (IDSA) has endorsed our rulebook approach

Data sharing network of trusted partners

Data space building

Data spaces are collaborative networks where trusted partners uphold high standards for data sharing. Participants include data providers, data users, and intermediaries, each playing a crucial role. Data sovereignty empowers data providers to control policies for data usage.

By establishing data spaces, organizations foster secure collaboration, unlocking the potential of data-driven insights and driving growth.


Configuration and execution of data policies


Data domains, storage & pipelines


Access & identity management


Metadata, data quality management, observability, lineage


Based on data space blueprints and components (IDS, Gaia-X, DSSC, EDC)

Your data and AI strategy

Data consulting

Our data consulting service enables organizations to optimize and leverage data within their ecosystems, driving collaboration, innovation, and data-driven decision-making. It includes developing data and AI strategies aligned with business goals, mapping data sources and stakeholders, establishing robust data governance frameworks, facilitating secure data sharing and collaboration, identifying data monetization opportunities, enabling relevant technologies, and driving organizational change.


Find your most promising use cases.


Sharpen the business logic on how to create value from data and AI.


Turn regulation and legal frameworks into your business advantage.


Example rulebook implementations

  • Mobility: Traffic data ecosystem
  • Smart cities: MyData rulebook for cities
  • Manufacturing: Digital twins for industrial internet campus
  • Health: Children hospitals across Europe
  • Banking and insurance: Export documentation
  • Agriculture: Data-driven grain chain
  • Data sharing testbedVirtual Finland (Ministry of Foreign Affairs)

Our team

Get to know our knowledgeable and capable people!

You can reach everyone at

Marko Turpeinen

Dr. Marko Turpeinen is a visionary leader with 25+ years of experience in digital transformation and innovation, having worked at prestigious institutions like MIT Media Lab and EIT Digital, and initiating the global MyData movement at Aalto University.

Sami Jokela


Dr. Sami Jokela is a seasoned leader with 20+ years of experience in data, technology, and strategy, including roles at Nokia, co-founding startups, and leading Accenture’s technology and information insight practices.

Olli Pitkänen


Dr. Olli Pitkänen is a knowledgeable professional with extensive experience in ICT and law, leading multidisciplinary projects and providing expertise in legal aspects of ICT, IPRs, privacy, and data as a founder of an IT law firm and advisor to companies and the Finnish government.

Udo Bub

Chief Product & Strategy Officer

Dr. Udo Bub has been a driver of digital innovation for 25+ years, especially in AI, Data, and Cloud businesses. He was co-founder and senior executive of high impact organizations such as Deutsche Telekom Laboratories and EIT Digital. He is the founding Director of the IAI institute at the University of Budapest (ELTE)  where he also holds a professorship of information systems and AI. Previously he graduated from / worked at TU Munich and Carnegie Mellon University.

Viivi Lähteenoja

Senior Data Strategist

Viivi Lähteenoja is a data strategy, policy, and ethics professional and researcher with a focus on leveraging personal data benefits for individuals, organizations, and societies across nonprofit, academic, public sector, and private sector organizations.

Emeline Banzuzi

Privacy & Data Governance Counsel

Emeline Banzuzi serves as a legal counsel and researcher specializing in the dynamic field of law, technology, and society, with expertise in data protection consulting, risk management, compliance within FinTech, and academic research.

Joel Himanen

Data Scientist

Joel Himanen is a versatile data scientist with a strong emphasis on advanced analytics, machine learning, and artificial intelligence, having prior experience in data-driven sustainability projects in both the private and public sectors.

Waltter Roslin


Waltter is a lawyer focusing on questions concerning data sharing, governance, privacy and technology. He is also a PhD researcher at the University of Helsinki where his research focuses on the Finnish pharmaceutical reimbursement scheme.

Our projects

We have a broad portfolio of projects with industry and public sector. We also participate actively in European projects.

Send a message

Want to find out more? Let’s connect and see what we can do for you!