ABOUT US

The story of
1001 Lakes

Our mission: Creating value for people and businesses in a fair and human-centric data economy

Our company

We believe that data is as critical to modern businesses as water is to life. Without water, there is no life, and with sufficient water supply rich ecosystems can flourish. Water is precious – don’t waste it – don’t spoil it.

Modern, data-driven organizations, products and partnerships require a solid and thought-through foundation that has a grounding on solid business logic, well-designed legal framework that secures the interest of relevant stakeholders, and a fit-for-purpose technological solution that enables timely availability of relevant data with good-enough quality.

We exist to make data available and valuable for you, your organization and your partners. Without data – there are no facts. Without data – there is no AI.

Ethical principles

Our company is dedicated to creating a more prosperous society through our unwavering commitment to integrity, compliance, responsible partnerships, and the well-being and diversity of our employees. Furthermore, we actively engage in and lend our expertise to national and international forums to foster a data-driven economy that prioritizes human-centricity and fairness.

Integrity and compliance
  • We treat others honestly and fairly.
  • We comply with applicable legislation and pay statutory taxes.
  • We operate as openly as possible within the scope of our legal obligations and business and operational considerations.
  • We respect others’ rights to business secrets, confidentiality, and privacy.
  • We do not endanger our stakeholders’ reputation by engaging in unethical activity.
Employee well-being and diversity
  • We value and promote employees’ freedom and work-life balance.
  • We are committed to creating an equal and inclusive working environment.
Responsible partnerships
  •  We evaluate ethical risks associated with our partnerships.

Our team

Marko Turpeinen

CEO

Dr. Marko Turpeinen is a visionary leader with 25+ years of experience in digital transformation and innovation, having worked at prestigious institutions like MIT Media Lab and EIT Digital, and initiating the global MyData movement at Aalto University.

Sami Jokela

CTO

Dr. Sami Jokela is a seasoned leader with 20+ years of experience in data, technology, and strategy, including roles at Nokia, co-founding startups, and leading Accenture’s technology and information insight practices.

Olli Pitkänen

CLO

Dr. Olli Pitkänen is a knowledgeable professional with extensive experience in ICT and law, leading multidisciplinary projects and providing expertise in legal aspects of ICT, IPRs, privacy, and data as a founder of an IT law firm and advisor to companies and the Finnish government.

Udo Bub

Chief Product & Strategy Officer

Dr. Udo Bub has been a driver of digital innovation for 25+ years, especially in AI, Data, and Cloud businesses. He was co-founder and senior executive of high impact organizations such as Deutsche Telekom Laboratories and EIT Digital. He is the founding Director of the IAI institute at the University of Budapest (ELTE) where he also holds a professorship of information systems and AI. Previously he graduated from / worked at TU Munich and Carnegie Mellon University.

Viivi Lähteenoja

Senior Data Strategist

Viivi Lähteenoja is a data strategy, policy, and ethics professional and researcher with a focus on leveraging personal data benefits for individuals, organizations, and societies across nonprofit, academic, public sector, and private sector organizations.

Emeline Banzuzi

Privacy & Data Governance Counsel

Emeline Banzuzi serves as a legal counsel and researcher specializing in the dynamic field of law, technology, and society, with expertise in data protection consulting, risk management, compliance within FinTech, and academic research.

Joel Himanen

Data Scientist

Joel Himanen is a versatile data scientist with a strong emphasis on advanced analytics, machine learning, and artificial intelligence, having prior experience in data-driven sustainability projects in both the private and public sectors.

Waltter Roslin

Lawyer

Waltter Roslin is a lawyer focusing on questions concerning data sharing, governance, privacy and technology. He is also a PhD researcher at the University of Helsinki where his research focuses on the Finnish pharmaceutical reimbursement scheme.

Emma Järvinen

Data Scientist

Emma Järvinen is a data scientist specialising in machine learning, AI, and advanced analytics, having gained expertise in developing innovative solutions across construction, agriculture, and manufacturing in her previous roles.

Ada Möller

Legal Counsel

Ada Möller is a legal counsel working at the intersection of law, business, and organisational strategy, with expertise in aligning legal frameworks with operational processes, regulatory compliance, and academic research.

We are hiring!

Our culture is based on teamwork, action and openness. Pushing and breaking the boundaries is part of our everyday lives.

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